MORNING RADIO SHOW JJFM 105.10 SURABAYA
MORNING RADIO SHOW JJFM 105.10 SURABAYA
SME MANAGEMENT TO CURRENT ASSETS
(Indonesian Language :Agar Manajemen UKM Berjalan Lancar)
Businessman, regardless of factors hockey, was built a small-medium businesses, is not easy as imagined. Starting from preparing the budget, promote to make mentaince to a business carried on rising.
The financial statements are still traditional sometimes a stumbling block. Quick satisfied with the achieved targets, sometimes causing entrepreneurs to think hard to not to innovate. Not a good relationship with the Bank, making the most of consumer demand rather cheaply, could be a boomerang. Cheap pricing on products sold, often even with small and medium entrepreneurs could go bankrupt if they do not know the tricks and the right tipsnya.
What is needed for SME management run smoothly?
This morning I’ve connected with:
Ir. DEDDY EDWARD, MBA, MM
Real Sector Consultants & SMEs
QUESTION:
1. To start a small business medium, such as what management needs to be prepared?
Before you start a business which needs a business plan will be executed. In the business plan are the results of market studies, production plans, cost estimates (for working capital and capital investment), the source of the cost (own funds, or credit), and labor.
Management must be prepared by the SMEs is to record every financial transaction in detail. Production records, sales records, purchase records of raw materials and other records. Note the very necessary and will be useful for SMEs. From the results can be seen record business growth, the velocity of money, so it can be used to further business activities.
2. If it has already from the beginning, for example, with financial statements that are traditionally not computerize, or do not have to involve banks in funding, improvements such as what to do?
Ideally it computer generated reports, but if there is no computer, manually recording can still be done. Importantly, the recording done in the discipline, for all business operations. A report compiled manually can help SMEs to control their business.
The financial statements should be prepared periodically. There are two types of financial reports essentials created by SMEs. First up Profit / Loss on a monthly basis. Second, develop balance. Profit and Loss is simple, total sales in one month minus the cost of goods sold to gross profits, and reduced costs to net profit (before interest and taxes, if any).
While the balance is the ratio between the property (left side) with debt and capital (right side). The left side of the property consists of property smoothly either: cash, savings, goods inventory, receivables, on the other, plus the value of fixed assets sepert: land, houses, machinery, vehicles and others. Balance of the right side is the amount of debt and equity. Number of the left side (assets) with the number of right side (debt, equity) must be the same amount.
Not to involve the bank in the funds, it’s okay, as long as the funds themselves are still pretty. But if the business is growing, should take advantage of bank funding. For that we need to establish a bank kemunikasi, early stage, be a bank customer. Keep the results of financial transactions in the bank. After that, contact the credit department at the bank, ask their existing credit schemes, tell your business development. Ask the credit scheme brochure, learn, understand when it asked for and fill out a credit application, a business development plan attached plus attachments requested by the bank. All files that have been submitted to the bank full. The bank will check the file perrmohonan, wait news, go and ask the application development.
3. How to determine pricing strategies, because most consumers wanted to get a cheaper price but a good product?
Perpetrators of SMEs must be able to calculate the cost of production, starting from raw material prices, production costs and marketing costs. Of the total cost can be determined sale price, plus such profit margins ranging from 10% s / d 30% (depending on the type of business). To obtain a competitive price, of course, must be able to get the price of cheap raw materials and cost efficient.
4. What factors are actually the cause of the failure of SMEs?
There are several, among others, as not used to compile financial reports. Whereas the financial statements, SMEs can evaluate its business development, business profit ngak this? Or even a loss, can be quickly found out from the analysis of financial statements. Begin to take advantage of existing resources. For example, involve children or brothers who were school or college to prepare financial statements. Or assign one employee to the financial records and prepare financial reports. SMEs that have good financial statements, usually easier bemitra with banks to get capital.
Another factor is that SMEs lack recognize customers. Consumers must learn to recognize Know Yours aka Customer (KIWAISI) konsumenmu recognized. With familiar with consumers, SMEs can find out what the consumer wants, so it can customize products that match consumers. With a good KYC, should be able to increase sales.
5. There’s the closing message to the businessman in Surabaya on our topic this morning?
SMEs should begin to improve system of financial records more neat and orderly. Try to compile periodic financial reports, such as income statements and balance sheets.
Then try to establish a good business partnership with a bank financial institutions (the customer) and a fellow of the industry, or start a partnership with the medium when the business is still small scale, or partnering with large businesses when the scale is the middle class. Partnership will help in market expansion.
Start watching consumers, closer to the consumers, listen to what their complaints and desires. Remember the slogan “the customer is king” king’s usually a lot of wealth and duitnya, ngak what important product sold.
Thus our brief answers, compiled again, there may be additional comparison with the morning show on Radio JJFM Surabaya. For Father Mother brother who wants to deepen the above material, try to read read the article I have previously compiled in this weblog MSMEs. So, thank you.
